A section about the car your drive. You still need to be able to eloquently put your case across in writing. Don't feel like you need to include a shiny proposal document in the first instance. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. What makes you stand out over other racing drivers. Limit the history to no more than two typed pages. Your personal brand should show who you are as a person and go beyond your racing. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. 0000054763 00000 n Sponsorship is much more than whether or not your car is a good platform to showcase their parts. The prototype race car is to be evaluated for its potential as a production item. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. i !16QRs"ASTaq2B#$345CDbrt The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Though my experience was generally limited, I never saw ANY return from any of it. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Advertisement Envato Elements (Design Without Limits) Include methods like cheque, e-transfer, PayPal, etc. Road Racing in the United States has several tiers. Any accomplishments in racing you have achieved. Choose a page or event your audience would likely follow, e.g. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. We work together, help each-other out, and do all we can to make sure well have a great race. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Treat the race car sponsorship proposal as a business transaction. This needs to be the starting point in your sponsorship strategy. Update your sponsor with reports on the work youve been doing for them. Racing Sponsors. Our packages range from $1,000 personal sponsors to premier. uC%q.Nbd VMdkydek/ ZU>~r5pf No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. We would like to pick up sponsors for our US Legends race car. Thank the letter reader for his or her time and include all of your contact information. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Race Car Sponsorship Agreement Template. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. 0000000902 00000 n Dont feel like you need to include a shiny proposal document in the first instance. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The racing team approaches a mid to high scale business organization asking them for sponsorship. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Val Apple Motorsports, Inc. 2. Figure out what you can offer to a potential sponsor. 4. Make sure you only provide brief details of everything in the cover letter. 1. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> January 6, 2022. All forms provided by US Legal Forms, the nations leading legal forms publisher. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. . Do your posts get engagement? It takes only a couple of minutes. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. This is a more simple document that tells your story. Where can I find sponsorship opportunities? Feel free to drop Racing Mentor a message on social media if you have any questions. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. This is the part that actually attracts your potential sponsor. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. You need to show up to a potential sponsor with a persuasive, well thought out plan. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . The Complete Guide to Motorsport Sponsorship. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Increase sales? Before approaching a sponsor, draft a proposal first. % How are you going to justify the cost of what youre offering? If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. If you cant think of anything to say or ask, consider whether the prospect is right for you. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Match those goals with what you can offer. Always be thinking of ways to reach new people. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Organize the proposal in sections. 0000000839 00000 n Your true request is that you are asking to be part of the sponsor's sales team. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Do people regularly gravitate towards you for some reason or other? By getting your name into the press, your message is spread further than your existing audience. This is where you set yourself apart from the rest. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. The NHRA secured its new title sponsor, Camping World, after a series of interactions . Try and see the positive in every situation. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Its a great thing to have but it will not help you secure sponsors on its own. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. This can include hospitality, stickers on a car, events etc. industry, as well as actionable expert tips to help you stay ahead of the curve. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. To be clear; for every dollar they give you, they want(need?) Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Are your posts in line with the companys current message? Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Write what the sponsor will get in return, working from the list you have prepared. 0000054541 00000 n If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . NO! Write down every possible attribute you can give to a sponsor. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. One of the biggest mistakes drivers make is getting too lost in their own heads. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Think about the problem you will help solve and the goals youll help reach. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. E@!Euq[dIV%ehJQ5$ 1. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. They must know what they are sponsoring so that they can decide whether to accept your proposal. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Trying to race while sticking to a budget? You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. 0000000516 00000 n Sponsorship costs are negotiable and generally a one-time expense. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Sponsorships are not charity. You might be operating in a specific niche (see below for more details) or area. There are sponsorship opportunities wherever you turn but you need to think outside the box. You might be getting involved in discussions on LinkedIn. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. You need to show up to a potential sponsor with a persuasive, well thought out plan. No matter what you do, try and bring consistency into all elements of this process. Do not plead. Modern-day motorsport sponsorship is all about standing out. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Everyone from the outside thinks that everyone racing cars has sponsors. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. This way both the parties enter into a sponsorship contract or sponsorship agreement. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Having Pearson Racing as spokespeople for your corporation and products/services. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Why is it better than everyone else's? Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Thank the letter reader for his or her time and include all of your contact information. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Your proposal must show depth and that you took the time to understand each sponsor. Think of it more like a sales deck. One of the first things a prospective sponsor will do is check out your social media accounts. Sponsorship brings so much more than a logo on a car . w$ 4iw*\xKLZwI[}K|=Q|>W`! Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Free Preview Race Car Sponsorship Contract Template. 2. Work from the outlines you prepared to include all of the important details. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Instagram is a powerful platform for building a following and promoting your racing brand. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Partnership is the key word here, treat it as a partnership, not a sponsorship. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Research the sponsor you are targeting. Type text, add images, blackout confidential details, add comments, highlights and more. I could not find the sports car of my dreams anywhere. Generic sponsorship proposals have little chance of convincing would-be benefactors. What makes you different from any other person? Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Look for brands that are actively trying to promote themselves and look at how you can add to that. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Feel free to email jess@racingmentor.com. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. What is the sponsor trying to get out of a potential sponsorship of your event? An initial deposit of ($ amount) must be paid on or before (date). Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. "The Forms Professionals Trust . In the industry this is known as "activating" the sponsorship. Do you have a very popular online presence? We are a Military Team that runs in Michigan . Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. <> . Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. From NASCAR, to Club Racing, to go-karting. Include contact information on the introductory letter and proposal. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Race Car Sponsorship Proposal Template. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Take a look at this blog post for an updated list. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Sponsorship announcements throughout race season. All sponsors are encouraged to attend racing events. Essentially, Contingency Sponsors have already agreed to support a racing series. But these features dont work alone. It does not mean that it must include false claims or misleading information. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. 02. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. From NASCAR, to Club Racing, to go-karting. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. 0000002058 00000 n Write down all important facts, such as the biographies of the racers and the team's success rate. You never know, something. 10+ Automotive Sponsorship Proposal Samples 1. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Edit your sponsorship agreement team online. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Contacting a sponsor is like contacting a potential employer. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* 0000001109 00000 n In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Collect this information together when it comes to talking about renewal. Will you sponsor my race car? Include contact information on the introductory letter and proposal. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Text of Pravega Racing Sponsorship Proposal. But there are two big things that help you find success. but you surely wont be walking away with a heavier wallet. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. $ 15K . Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. The organization aims to organize events such as auto motor racing, harness racing, slots . %PDF-1.4 % About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor The target marketing group for the race car is the non-professional weekend autocross racer. If you want to prove value to potential sponsors in road racing, you need to get creative These are great places to start. . trailer Make a list of every racing expense you incurred over the past season and tally the entries. Create a clear list of features and benefits that you can pick and choose from. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Tell us about it. This will be key in making sure theyre happy throughout the year. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Be sure to include a call-to-action so the decision-maker knows what you want them to . So make it count. Think about those reasons you stand out. Do not plead. A good marketing/sponsorship proposal includes: 1. Why you do it. Consider checking out Oval Track racing. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. These are generally labor services vs paying cash or parts. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. BC racing Coilovers for 2010 Honda Odyssey. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. 68 0 obj <> endobj It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. eric weglarz leaves wmur, dawn mccoy nick yedinak baby,